This support website is for Azie, an App that connects Black Oregonians with financial products, services, and education from local credit unions that best align with their unique needs.
Context
A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
