Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame:
Jan 21 – Apr 21
Role:
UI/UX Designer, Usability Researcher
Involvement:
Web Interface, Prototyping
